Fashion Brand Management

Lucia Fashion Academy's first course which is taught in English. 

The Fashion Brand Management Course-to-Go is to help you with understanding how brands are built, managed and evaluated from a creative point of view. We will explore the importance of creativity in fashion branding and will discuss how to communicate and understand brands from a visual perspective, exposing you to innovative brand marketing campaigns in fashion. Working as a team, we will develop ideas and proposals for integrated marketing communications in response to a brief.



  • Brand positioning

  • Tangible and intangible brand values

  • Brand management strategy

  • Luxury brands vs. High Street brands

  • Branding communication

  • Visual branding

  • Creative branding in a digital age


Tutor: Martyna Panczak, fashion PR and marketing manager, fashion editor

The course is taught in English.


Date: 27 April 2016, 18.00-21.00

Tuition fee: 9.900 Ft. 

Application deadline: 25 April


If you are interested in the Fashion Brand Management course, please contact us by email or phone.